Year
2021
Client
uduX
Challenge
While holding the crown for Nigeria's only Afrobeats-focused platform, uduX faced stiff competition from global giants like Apple Music and Spotify. User research revealed a below average user experience, putting the platform at risk of losing market share.
Outcome
By prioritizing user needs, we transformed uduX's mobile app into a seamless and enjoyable music listening experience, preserving its unique Afrobeats identity.
