Year
2022
Client
Red Bull
Challenge
Red Bull regularly releases limited-time flavors to maintain market interest. However, the energy drink sector faces intense competition from established brands and a continuous stream of new product and flavor innovations.
Outcome
To create buzz and drive engagement for their latest flavor, we developed a music rhythm game. Players tapped along to various music genres, with gameplay visually represented by changing sound waveforms. Completion of the game allowed participants to enter a prize draw. The campaign gained significant early momentum, notably amplified by the unexpected viral story of the collaborating artist winning their own autograph through the prize draw.
